
Designers will buy T-shirts for .99 cents each. They will put their name on it, and than they will sell it on the market for $999.00 dollars each. Because of this practice, the designers name become well known.
I can sometime hear the designers laughing all the way to the bank while they make a deposit of their recent hype just from selling T-shirts.
"Hey, if you buy this T-shirt everybody will know who's the boss!"